ElisandraSantos
From first signal
to final product.
I connect the full fashion product journey — from consumer insight, textiles, materials, and collection direction through production alignment, range strategy, launch, and consumer-facing communication.
Fashion Creative Head & Brand Manager
The Product Journey.
My experience spans every stage of fashion product creation. I work across these stages as one connected system — so consumer insight becomes clear direction, creative intent remains feasible, and the final product reaches the market with meaning and commercial relevance.
Insight & Direction
Consumer and cultural insight, market analysis, seasonal concept development, category direction, and trend translation into actionable product decisions.
Materials & Development
Textile, fabric, colour, and trim direction; material development; technical specifications; fittings; supplier collaboration; and production feasibility.
Collection & Range
Collection architecture, key items, SKU definition, assortment logic, range direction, target costing, pricing considerations, and commercial alignment.
Launch & Communication
Concept-to-consumer planning, DTC and B2B launch support, product storytelling, campaign direction, cross-functional leadership, and market execution.
Tangible results.
Work that shows how insight becomes product systems, collections, and market execution.
Fashion Collections
Collections, capsules, textile development, and product systems — from concept and materials to range architecture and execution.
SolCotton Product & Brand System
A lifestyle platform built from zero: category architecture, product universes, collection direction, and go-to-market logic.
Campaign Direction
Consumer-facing storytelling that carries product strategy into launch, content, and market communication.
A practice builtend to end.
My path started with photography and was shaped by growing up around making — the daughter of a seamstress, drawn early to how ideas become tangible. Since entering fashion in 2015, each role has expanded my view of the product journey: from visual language and concept direction to textiles, garment development, collection strategy, range architecture, and creative leadership.
Today I am based in Shanghai, working as Fashion Creative Head & Brand Manager. I direct collections from insight to market, align product, design, production, and communication, and build the systems that allow creative ideas to become viable, coherent products across international markets.
I use AI throughout the process as an extension of research, prototyping, and decision-making — never as a replacement for creative judgement.
What follows is the chronology of roles, education, and skills behind that end-to-end perspective.