ElisandraSantos
Research,
made tangible.
A futures-led creative who turns research, emerging signals, and consumer foresight into brands, collections, campaigns, and product.
Brand Manager & Fashion Creative Head
The Practice.
Research has been the constant of my work since my first steps in fashion. Brand, collection, campaign, and product have been its applications — over ten years of turning cultural signals into things that exist in the world.
Foresight & Research
Coolhunting, trend translation, cultural reading, consumer insight synthesis, AI-supported research workflows.
Concept & Prototype
Speculative concept development, collection architecture, narrative frameworks, and AI prototyping to translate future-facing ideas into briefable direction for design teams.
Brand & Product
Brand architecture, visual identity, design, SKU definition, color direction, pricing, D2C/B2B launch support.
Storytelling & Direction
Campaign concepts, content strategy, photography direction, editorial systems, creative team leadership.
Tangible results.
Research made into things that exist in the world — across brand systems, fashion direction, and communication.
SolCotton Case
One master, three submarks, six universes, five emotional pillars. A brand built as a system.
Fashion Collections
A pool of capsules, sub-stories, and genderless pieces — each authored from concept to creative direction.
Campaign Direction
Campaign narratives shaped by research and directed with intention. Concept, copy, and art direction — one creative vision.
A creative life,in chronology.
My creative path started early — at fifteen, with photography. In 2015 came fashion, a childhood dream inspired by a seamstress mother, and since then creativity has taken different shapes and different titles, all held together by the same instinct: a particular way of seeing the world — mine.
Today I'm based in Shanghai, working as Brand Manager & Fashion Creative Head — leading teams, directing collections from research to shelf, and building brands from zero. I travel to research: different countries, different consumers, different ways of living — context that feeds every project with something a trend report cannot offer. I work with AI at every stage of the creative process — not as a replacement for thinking, but as an extension of it.
What follows is the chronology of roles, education, and skills.