Product direction& design.
Eleven years across fashion product, collection, and creative direction.
Across apparel, loungewear, kidswear, and textile development, these projects show the journey from consumer insight and material decisions through collection architecture, range direction, and final execution.
Fashion Dayline
A 52-SKU lifestyle system built from three core fabrics — connecting material strategy, design, range, and pricing.
Jamie Capsule
A gender-inclusive capsule developed through silhouette, structure, fabric behaviour, and shared-wear principles.
Underwear Capsules
Consumer research, product concept, and design direction for essential cotton categories. Images shown for reference.
Capsule Essentia
A future-facing capsule translating material lightness, form, and lifestyle signals into product direction. Images shown for reference.
Kidswear Marisol
From fibre specification and fabric engineering to garment, print, colour, and technical direction.
Older projects live at behance.net/elixx.