Capsule Essentia

CapsuleEssentia.

Where air becomes form.

A new base fabric for the brand — Woven Gauze, 100% cotton. Light, breathable, designed to scale from sleepwear to kids to home. I defined the strategy: research, SKU architecture, phased rollout, and storytelling. The brief prioritized the gauze's natural texture and airy volume, with smart construction details that elevate without adding cost or complexity. Two phases — women first, then family and home. Design execution by Nikki Zhou.

Direction.

A new base fabric for the brand — Woven Gauze, 100% cotton.

Light, breathable, designed to scale from sleepwear to kids to home. I defined the strategy: research, SKU architecture, phased rollout, and storytelling. The brief prioritized the gauze's natural texture and airy volume, with smart construction details that elevate without adding cost or complexity.

Capsule

Essentia

"Comfort is design at its most honest."

Essentia is a capsule created for women, crafted in 100% cotton woven gauze. A fabric that feels airy, pure, and naturally soft — designed for moments of rest and slow living. This line translates the essence of comfort into pajamas and loungewear: effortless silhouettes, thoughtful details, and textures that breathe with the body. Every piece is made to flow with daily rituals — from quiet nights to calm mornings, from private spaces to moments of pause.

Mood

Lightness, stillness, breath. The feeling of waking up slowly with nothing pressing.

Colors

White, dusty rose, sky blue, sage green, deep navy, burgundy. A palette that moves between soft and grounded — warm terracottas and cool lavenders creating range without losing cohesion.

Shapes & materials

100% cotton woven gauze. Relaxed, unhurried silhouettes — wide legs, dropped shoulders, loose wraps. The fabric's natural volume and drape do the work; no structure imposed. Raw-edge finishes, tonal stitching, shell buttons where needed.

Creative message

Comfort is not the absence of design — it's design at its most honest. Essentia dresses the moments no one sees, with the same intention as the ones everyone does.