The first collection of a brand that didn't exist yet. Dayline was built from nothing — supplier sourcing, fabric development, design system, and pricing strategy, all conceived as a single architecture. Three proprietary fabrics generate seven distinct designs and 52 SKUs. Research-led from the first thread to the final price tag. Average margin: 81.3%.
Research, strategy, and design — end to end.
"Everything should have a clear purpose. Reformulating rather than recreating."
52 SKUs from only 3 fabrics. Same-fabric trim replaces ornamental additions.
"Products as emotional support systems. Brands that reduce friction and feel quietly supportive."
Comfort-first silhouettes from sleep to street. Ritual, not decision.
"Robust heirlooms and design classics as key investments. Quiet, premium, timeless."
Closed capsule system. 10-tone palette designed for total interchangeability.
"Shell buttons add texture and natural charm. Material selections increase garment value."
Mother-of-pearl buttons on all Ava sleepwear. Tone-on-tone discreet embroidery.
"Sleepwear market: USD 54.5B → 75.7B by 2034. Organic cotton driving expansion."
Ava positions SolCotton at the intersection of fashion and care.
"Soft muted hues with warm undertones reinforce security and comfort."
10-tone palette of creams, earth blush, quiet lavender, and blue aura.
Three fabrics. Seven styles. One system.
The entire Dayline collection is built from just three base fabrics — a deliberate constraint that becomes a strategic advantage. Fewer materials mean deeper supplier relationships, higher minimum orders per fabric, lower unit cost, and tighter quality control. But the real intelligence is in how they're distributed.
Sophie · Ava
Laura
Eliot · Ava (Classic & Breeze)
Dual-face rib engineered to eliminate transparency while creating a clean, self-finished edge. The inside-out construction exposes both textures — ribbed exterior, silky smooth interior — turning the fabric's own structure into the only detail needed. Gently sculpting fit with Lycra for recovery and long-term shape retention. SC embroidery, tone-on-tone.
Available in long and short sleeve, Sophie is defined by its signature finishing stitch — a subtle seam detail that runs across the body, adding quiet character without decoration. 100% pure cotton body with a ribbed collar (93/7 cotton-elastane) for flexible structure and shape retention. The stitch becomes more graphic in darker tones and more architectural in lighter ones.
Engineered for natural thermoregulation and all-day imperceptible wear. The cotton-modal blend delivers fluid drape and breathable temperature balance — modal enhances softness and moisture management while spandex ensures adaptive recovery and long-term shape retention. Fitted silhouette that contours without compression. Friction-free internal heat-transfer label for uninterrupted skin contact. Designed to feel like nothing on the body — only comfort.
Same fabrics, new context. The cotton that moves through your day now dresses your rest — four pyjama styles balancing classic construction with fashion-forward. SolComfort Waistband. Hydration-tech elastic.
Sleep like the moonlight touches you.
The Classic Set is the anchor of the Ava family — a long-sleeve top and full-length pant in cotton/modal jersey that drapes without weight. Self-fabric piping defines each seam with quiet precision.
Natural shell buttons, individually tinted to harmonize with each colourway. The SolComfort Waistband distributes pressure evenly, maintaining airflow without leaving an imprint.
Lightness, made to breathe.
Short-sleeve top with shorts — the lighter counterpart to Classic, built for warmer nights. The shorts feature an overlap detail at the side seam, creating a layered effect that adds movement and unrestricted comfort.
SC embroidery tone-on-tone at the front. Same cotton/modal drape, a silhouette that breathes more freely. Where Classic is structured rest, Breeze is effortless ease.
Pure cotton, everyday comfort.
The winter set. Pure cotton, full coverage, enveloping weight. A cotton flower print in silver at the front — subtle, delicate, almost invisible until you look closely.
Long-sleeve top and full-length pant designed for cooler evenings when comfort means warmth and softness around you. SolComfort Waistband. Cotton at its most grounding.
Pure cotton, daily ease.
The summer set. Pure cotton, lighter construction, relaxed fit. The same cotton flower print in silver at the front — connecting it to Cozy as seasonal counterparts.
Short-sleeve, cropped or lighter pant for warm nights when less is more. SolComfort Waistband. Cotton at its quietest and most breathable.