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04 · Underwear

UnderwearCapsules.

Research and design direction.

Underwear capsules — I led the research, material strategy, and creative direction across all underwear capsules — from consumer insight and SKU architecture to product language and brief. Design execution by Nikki Zhou.

Direction.

The natural choice for what's next to your skin.

Our underwear collection is born from purity, simplicity, and respect for the body. At its core is 100% cotton — natural, breathable, and uncompromised. This is not just a fabric choice, but a philosophy: what touches the most intimate parts of the body must be safe, honest, and aligned with well-being.

The collection should embody
  • Lightness and breathability — fabrics and shapes that let the body move and breathe.
  • Natural softness — tactile comfort that feels effortless, never synthetic.
  • Timeless simplicity — clean lines, modern basics, and refined details that highlight purity.
  • Conscious design — underwear that reflects a sustainable, authentic lifestyle.

Every piece must express the essence of SolCotton: natural over synthetic, wellness over compromise, and timeless beauty over trends.

This collection is more than underwear — it's a foundation for living in harmony with the body.

The capsules
Capsule

Naked Cotton

"Protection where it matters most."

Naked Cotton is the purest expression of SolCotton underwear — designed for the places that touch you most closely, every single day. Made only with cotton, this line is about trust, safety, and intimacy. No chemicals, no plastics, no compromises.

Mood

Intimacy, protection, natural honesty.

Colors

Timeless essentials — white, sand, deep black, navy.

Shapes & materials

Second-skin silhouettes, breathable fabrics, and organic cotton that protects and supports the body's natural balance.

Creative message

What touches you, protects you. Naked Cotton is not just basic; it's the foundation of well-being, safeguarding the most delicate parts of you with pure, uncompromised cotton.

Capsule

Soft Bite

"Playful, flirty, and charmingly feminine."

Soft Bite is where cotton meets lightness, joy, and flirtation. Inspired by fruit skins and reimagined animal prints, the line embodies a playful, romantic sensuality — minimalist yet full of charm.

Mood

Playful flirtation, soft serenity, lively femininity.

Colors

Soft pastels and fruit tones — peach, blush pink, lilac, leaf green — with gentle reinterpretations of animal prints in muted hues.

Shapes & materials

Soft organic cotton with delicate bows, small ruffles, and subtle decorative stitching. Silhouettes are feminine, comfortable, and effortlessly charming.

Creative message

Underwear as a gesture of joy, flirtation, and light femininity — celebrating a romantic, playful, and naturally sexy spirit. Fruit-inspired graphics, softened animal prints, and dainty detailing balance sweetness with subtle sensuality.

Capsule

Lumen

"Energy, protection, and reconnection."

Lumen (from Latin, "luz" — light) translates the wellness and natural protection of cotton into vital energy. The concept imagines the universe as a veil of care — a woman reconnecting with herself, her maturity, the power of nature, and the cycles of her body.

Mood

Modern spirituality, reconnection, cosmic serenity.

Colors

Ethereal neutrals — pearl, sand, moon grey — balanced with energy highlights of sun-glow gold and blue.

Shapes & materials

Lightweight organic cotton with subtle transparencies and silhouettes that echo lunar curves. Pieces that embrace the body with natural softness and protection.

Creative message

Underwear as an energy ritual — protection and reconnection for the mature, self-aware woman. Delicate sun and moon motifs, curved seamlines, and finishes that create a sense of comfort and shelter.